Google DeepMind–A24 AI film deal sparks creative industry backlash

On June 25, 2026, Swedish outlet Omni reported growing anger among filmmakers and fans over Google DeepMind’s new AI partnership and minority investment in film studio A24. Critics say the roughly 720‑million‑krona (~US$75 million) deal risks legitimizing AI tools that could threaten creative jobs, even as A24 insists its library won’t be used to train Google’s models.