Phoebe Gates’ AI shopping startup Phia raising US$30 million at US$180 million valuation

Phia, an AI‑powered shopping assistant co‑founded by Phoebe Gates and Sophia Kianni, is raising US$30 million in new funding that will value the New York–based startup at about US$180 million. The round, led by Notable Capital with participation from Kleiner Perkins and Khosla Ventures, will help Phia expand its AI agent that compares prices, tracks discounts and personalizes shopping across tens of thousands of retailers.