AWS’s Nova Forge platform pitches custom frontier‑scale models built on enterprise data

Commentary in South Africa’s Sunday Times highlights Amazon Web Services’ new Amazon Nova Forge platform, unveiled at re:Invent, which lets enterprises integrate their own data into the training of high‑end models to create proprietary AI systems. Analysts quoted in the piece say Forge, along with AWS’s new Frontier Agents and Transform tools, could reposition AWS in the AI race by focusing on end‑to‑end enterprise model lifecycle and migration off legacy systems rather than chasing headline public models.