TechnologySaturday, December 6, 2025

AWS’s Nova Forge platform pitches custom frontier‑scale models built on enterprise data

Source: Sunday Times (South Africa) – Business TimesRead original
The complaint says that beginning in March 2020 Amazon required employees at Colorado warehouses to arrive early, wait in lines outside the facilities, and then answer questions and check their temperature once they were inside. Stock image.

Summary

Commentary in South Africa’s Sunday Times highlights Amazon Web Services’ new Amazon Nova Forge platform, unveiled at re:Invent, which lets enterprises integrate their own data into the training of high‑end models to create proprietary AI systems. Analysts quoted in the piece say Forge, along with AWS’s new Frontier Agents and Transform tools, could reposition AWS in the AI race by focusing on end‑to‑end enterprise model lifecycle and migration off legacy systems rather than chasing headline public models.

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