Amazon showcases Nova generative AI with custom perfume lab and new SageMaker capabilities at AWS re:Invent
Summary
At AWS re:Invent in Las Vegas, Amazon highlighted new SageMaker AI features for faster customization of AI models while drawing crowds to an experiential ‘Eau de AI’ perfume lab powered by its Nova generative AI system. Attendees could verbally describe preferences and have Nova design bespoke fragrances from 30 base scents, illustrating Amazon’s push to demonstrate AI’s creative and commercial applications as it competes with rival cloud providers.
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