Samsung plans CES 2026 tech forums to showcase AI vision and strategy

On the surface this is an events notice, but the topics Samsung chose for its CES Tech Forums are a tell. One panel focuses on “How Open Ecosystems Deliver Impactful AI,” another on “Security & Privacy in the AI Age.” That pairing signals where Samsung wants to differentiate: as a consumer‑scale hardware giant that can orchestrate AI across TVs, appliances, phones and services, while leaning into trust, interoperability and design.

In the race to AGI, consumer platforms will be the front line where advanced models actually touch billions of people. Samsung doesn’t build frontier models itself, but it controls a vast installed base of screens, sensors and edge compute. By framing AI as an open, cross‑industry ecosystem—rather than a walled garden—the company is positioning itself as a Switzerland where multiple model providers, home standards and content platforms can plug in. The forum on security and privacy acknowledges the flip side: as devices get more agentic, they become potential attack surfaces and sources of sensitive behavioural data.

The competitive subtext is clear. Apple, Google and Meta are all racing to own the “personal AI” layer. Samsung’s CES agenda says it intends to stay relevant by turning its hardware footprint into an AI platform, not just a set of endpoints, and by reassuring regulators and consumers that this can be done safely.