Adobe buys Indian AI startup Rilo to boost marketing automation

On September 2, 2026 Adobe confirmed it has acquired Rilo, an India-based AI market intelligence and workflow automation startup founded in 2025. The deal is a team-and-technology acquisition that will fold Rilo’s six-person team and AI workflows into Adobe’s marketing and CX stack, while Rilo shuts down its standalone product.([techcrunch.com](https://techcrunch.com/2026/09/02/adobe-acquires-indian-market-intelligence-startup-rilo/))