MoEngage acquires Aampe to run hundreds of millions of AI marketing agents

On June 24, 2026, MoEngage announced it is acquiring San Francisco–based AI startup Aampe to embed per-user reinforcement-learning agents into its customer engagement platform. A related TechCrunch report on June 23 said the all-cash deal is worth “tens of millions of dollars,” with Aampe’s team joining MoEngage to lead agentic decisioning initiatives.