Snowflake plans $1B Observe acquisition to power AI observability

On January 8, 2026, Snowflake said it has signed a definitive agreement to acquire observability startup Observe, which runs entirely on Snowflake’s data platform. The deal, reportedly worth around $1 billion, will fold Observe’s telemetry and monitoring tools into Snowflake’s cloud data stack to help customers handle AI-driven data volumes.([techcrunch.com](https://techcrunch.com/2026/01/08/snowflake-announces-its-intent-to-buy-observability-platform-observe/))