Disney and OpenAI sign three-year deal to bring Disney, Marvel, Pixar and Star Wars characters to Sora and invest $1B in OpenAI

Disney and OpenAI announced a three-year agreement making Disney the first major content licensing partner for Sora, allowing the AI video platform and ChatGPT Images to generate short fan-created videos and images using more than 200 characters from Disney, Marvel, Pixar and Star Wars, while explicitly excluding talent likenesses and voices. Disney will also become a major OpenAI customer and invest $1 billion in equity with additional warrants, underscoring how media giants are locking in long-term access to frontier AI while setting public standards for "responsible" use in entertainment.