Disney invests $1B in OpenAI and licenses 200+ characters for Sora videos

Walt Disney announced a $1 billion equity investment in OpenAI alongside a three-year licensing agreement that allows Sora to generate short, user-prompted videos featuring Disney, Pixar, Marvel, and Star Wars characters. The deal is a notable shift from Hollywood’s mostly adversarial posture toward generative AI, establishing a high-profile template for “licensed generative” workflows rather than unlicensed scraping and imitation. The agreement also positions Disney as a major OpenAI customer, implying deeper integration of OpenAI APIs and ChatGPT tooling inside Disney’s production and corporate operations. For the broader AI market, this is a consequential signal that premium IP holders may increasingly monetize via opt-in licensing, potentially reshaping competitive dynamics for video generators and the future economics of training data and synthetic media distribution.