BBVA and OpenAI strike a strategic deal to roll out ChatGPT Enterprise across BBVA’s workforce

BBVA and OpenAI announced a strategic agreement to scale generative AI adoption across BBVA, including making ChatGPT Enterprise available to more than 120,000 employees. The rollout follows an earlier internal deployment and is positioned as a foundation for broader AI-native banking workflows—customer support, banker assistance, and operational automation. The big implication is that genAI is moving from pilots to institution-wide standardization in regulated industries, where governance, auditability, and security controls matter as much as model quality. This kind of deployment also tends to create a flywheel: once thousands of employees build internal GPTs/agents, the organization’s process maps get rewritten around AI-first defaults.