Workato ramps APAC partners to deploy agentic AI ‘genies’

Workato’s pitch to partners is revealing: the value is less in the underlying LLM and more in the orchestration fabric that lets agentic systems actually do work in messy enterprise environments. Its “genies” are effectively domain-specific agents that sit on top of an iPaaS backbone, resolve tickets, manage SaaS licences, and run incident workflows. That’s far from glamorous AGI, but it’s exactly how sophisticated agents will earn their keep inside large organizations. ([arnnet.com.au](https://www.arnnet.com.au/article/4096456/workato-taps-current-and-prospective-partners-to-harness-agentic-ai.html))

By aggressively growing its A/NZ partner ecosystem—doubling headcount, increasing MDF, and aligning with vertical solution plays—Workato is trying to become the middleware of choice for agentic AI in the region. This matters for the AGI race because whichever vendors control orchestration and integration layers will wield disproportionate influence over how frontier models get embedded, governed, and observed in production. If genies become sticky, Workato can swap in better models over time while owning the flows and telemetry. For big cloud and model providers, that’s both an opportunity and a competitive threat: they can either partner and ride Workato’s channel, or try to own more of the orchestration stack themselves.