Generative AI playbook reshapes marketing strategies in Middle East

Bain’s marketing-focused piece is a snapshot of how fast generative AI has normalized inside one high‑margin function: performance marketing. Claims of 50% faster campaign launches and 10–25% ROAS uplifts won’t surprise anyone who has used modern copy and image generators, but seeing these numbers in the Gulf—where digital spend and super‑app ecosystems are growing quickly—shows that AI is now a mainstream lever in non‑US markets as well.([consultancy-me.com](https://www.consultancy-me.com/news/12256/generative-ai-is-a-game-changer-for-marketers-in-the-middle-east))

For the AGI race, the significance is twofold. First, it broadens the revenue base funding frontier models: when CMOs from Dubai to Riyadh start budgeting around generative workflows as default, they feed demand for ever more tailored and agentic systems. Second, it shifts organizational muscle memory: teams that are already comfortable co‑piloting with AI on creative and targeting tasks are more likely to adopt agentic tools for analytics, product design and, eventually, strategic planning. That everyday entrenchment of AI in business processes can accelerate deployment of more capable systems when they arrive, reducing the lag between technical milestone and real-world impact.