Meta partners with ElevenLabs to bring AI audio to Instagram and Horizon

Summary

Meta and ElevenLabs announced a partnership to integrate AI audio capabilities across Meta products including Instagram and Horizon, emphasizing multilingual dubbing and synthetic voice features for creators. The collaboration highlights a broader shift toward “localized” generative media—making it easier to translate, dub, and produce voice content at scale, which can expand reach for short-form video creators and brands. For Meta, this strengthens its creator toolchain and immersive platform roadmap by lowering production friction for voiceovers, character voices, and interactive experiences. For ElevenLabs, the deal is another major distribution channel that could accelerate adoption and raise the competitive bar for voice-model providers in consumer social platforms.