Cision acquires Trajaan to expand AI and search intelligence across its platforms

Summary

Cision announced the acquisition of Trajaan, a search-intelligence platform whose technology tracks always‑on, geolocated search behavior across web search, e‑commerce, social platforms and emerging GenAI assistants. Trajaan’s data and models will be integrated into Brandwatch, CisionOne, PR Newswire and Cision’s insight services to unify social, media and search signals, giving marketing and comms teams more predictive, AI-driven views of consumer intent as generative AI increasingly shapes product discovery and recommendations.