U.S. court bars OpenAI from using 'io' branding for its planned AI hardware
Summary
A U.S. appeals court has upheld a temporary order preventing OpenAI and Jony Ive’s hardware venture from using the 'io' name for AI devices, siding with smaller startup iyO in a trademark dispute. The ruling forces OpenAI to rebrand its much-hyped AI hardware line and highlights growing IP risks as big AI firms move into consumer devices.
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