Automated Christmas: AI brings new ways to shop for holiday gifts

An Associated Press report highlights how major retailers and tech companies are rolling out AI-powered shopping tools for the 2025 holiday season, from OpenAI’s ChatGPT shopping guides and Amazon’s Rufus assistant to Google’s AI-enhanced search and new price-tracking features. These systems promise more personalized recommendations and automated buying workflows, signaling a broader shift toward agentic, commerce-focused AI even as analysts note that consumer adoption and behavior change will take time.