Tractor Supply standardizes on OpenAI as its primary enterprise AI partner

U.S. retailer Tractor Supply has decided to consolidate its AI efforts around OpenAI, making it the company’s primary partner for generative and agentic AI across customer-facing tools and internal operations. The company has deployed OpenAI-powered chat assistants on its website, uses AI for supply chain and in‑store workflows, and is training employees on prompt design to automate more than 1,500 processes.