Technology
Reuters
Investing.com
Boursorama
3 outlets
Thursday, December 4, 2025

Amazon showcases Nova generative AI with custom perfume lab and new SageMaker capabilities at AWS re:Invent

Source: Reuters
Read original|AMZN $232.38

TL;DR

AI-Summarizedfrom 3 sources

At AWS re:Invent in Las Vegas, Amazon highlighted new SageMaker AI features for faster customization of AI models while drawing crowds to an experiential ‘Eau de AI’ perfume lab powered by its Nova generative AI system. Attendees could verbally describe preferences and have Nova design bespoke fragrances from 30 base scents, illustrating Amazon’s push to demonstrate AI’s creative and commercial applications as it competes with rival cloud providers.

About this summary

This article aggregates reporting from 3 news sources. The TL;DR is AI-generated from original reporting. Race to AGI's analysis provides editorial context on implications for AGI development.

3 sources covering this story|2 companies mentioned

Companies Mentioned

Amazon
Amazon
Cloud|United States
Valuation: $2630.0B
AMZNNASDAQ$232.38
Amazon Web Services
Enterprise|United States
Valuation: $0

Coverage Sources

Reuters
Investing.com
Boursorama
Reuters
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