OpenAI and Google executives outline how AI is reshaping go-to-market strategies for startups

Egyptian daily Youm7 summarizes comments from OpenAI startup head Mark Manara and Google Cloud marketing VP Alison Wagonfeld at TechCrunch Disrupt 2025, describing how generative AI lets startups target and qualify customers more precisely while producing and testing marketing messages at scale. Both stress that AI augments rather than replaces human go-to-market expertise, shifting hiring toward curious, adaptable talent that can blend AI tooling with deep customer understanding.