AI assistants push into shopping: OpenAI and Perplexity debut personal shopper features
Summary
OpenAI rolled out a ‘shopping research’ mode inside ChatGPT and Perplexity launched an AI personal shopper with PayPal Instant Buy, positioning chatbots as product discovery and checkout hubs ahead of the holidays. The moves signal a broader shift to commerce monetization for AI assistants and new competitive pressure on traditional search and affiliate media.
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