Disney escalates AI copyright fight with cease-and-desist against Google over Gemini and generative tools

Disney issued a cease-and-desist letter accusing Google of large-scale copyright infringement tied to generative AI outputs and alleged use of Disney works in AI development and distribution. The dispute spotlights a widening enforcement trend by major rights holders that combines legal pressure with demands for transparency on training data and stronger safeguards against infringing outputs. Coming alongside Disney’s licensed partnership with OpenAI, the move suggests studios may be converging on a dual strategy: monetize opt-in licensing while litigating or threatening action against unlicensed AI use. For AI platform operators, the case raises the stakes for dataset governance, output filtering, and product-level indemnity/controls as generative content becomes more deeply embedded in consumer platforms.