Alibaba Cloud and Ogilvy unveil AI Olympic fan‑art campaign ‘Your Epic Vibe’

Alibaba is using the Olympics to normalize AI not just as infrastructure, but as a cultural co‑author. By letting fans around the world co‑create video artworks with the Wan series generative models and then elevating the top 100 into the Olympic Museum’s permanent collection, Alibaba is trying to make AI creativity feel like a legitimate part of the Games’ legacy rather than a marketing gimmick. The fact that the International Olympic Committee is partnering on what it calls the first official AI model in Olympic history underscores how quickly generative systems are being woven into elite cultural institutions. ([campaignbriefasia.com](https://campaignbriefasia.com/2026/02/09/alibaba-cloud-and-ogilvy-shanghai-launch-ai-powered-olympic-campaign-your-epic-vibe/))

For the race to AGI, this matters less as a technical breakthrough and more as demand‑side acceleration. When hundreds of millions of sports fans are invited to play with generative tools, expectations around AI‑mediated creativity, authorship and IP shift. Alibaba also gets a high‑profile proving ground for its Qwen and Wan model families under extreme, real‑time demand. That helps it compete not just with US giants, but with ByteDance’s Seedance line on the creative stack. The Olympics tie‑in effectively turns AI video into a prestige medium, which will pull more advertisers, brands and creators into the generative ecosystem.