Seela launches multi-model AI creative hub for chat and images

Seela’s launch is interesting less as yet another image tool and more as an early example of ‘meta‑infrastructure’ for frontier models. By putting ChatGPT, Claude, Grok, DeepSeek and others into one side‑by‑side interface, Seela turns model choice into a first-class UX decision for creators and analysts. That pushes the ecosystem toward treating models as interchangeable components, judged on empirical behavior rather than brand.

For the race to AGI, this kind of comparison layer could subtly rebalance power. If third‑party platforms make it trivial to A/B models on quality, latency, and failure modes, it becomes harder for any one lab to dominate purely on marketing or distribution. Users can see, for their own prompts, when a smaller or more open model outperforms a frontier one. At the same time, whoever owns the comparison UX gains valuable cross‑model telemetry that could inform their own training and product strategy.

Strategically, Seela also reflects how quickly generative AI is becoming part of standard creative workflows, not a separate playground. Visual‑first, workflow‑oriented tools that hide API plumbing and licensing complexity will shape which models see real usage. Labs that ignore this application layer risk winning benchmarks but losing mindshare.