Samsung Freestyle+ adds AI OptiScreen ahead of CES 2026

Samsung’s Freestyle+ is a small but telling example of how AI is seeping into everyday hardware, not just headline LLMs. By embedding an AI pipeline (OptiScreen plus Vision AI Companion) into a mainstream consumer projector, Samsung is normalizing “agentic” vision systems that continually sense, infer and adapt to the physical environment, from keystone correction to wall-color calibration. This is the same pattern we’ve seen in phones and TVs: once the AI stack ships at scale, capabilities iterate rapidly behind the scenes.

For the race to AGI, the strategic angle is twofold. First, products like this drive edge-AI demand—more inference at low power, in constrained devices—which in turn pressures model designers to optimize for efficiency rather than just size. Second, the Vision AI Companion hints at Samsung’s ambition to own a multimodal assistant layer on its displays, competing with Apple Intelligence and Google’s Gemini surfaces. If Samsung can ship this assistant across TVs, monitors, projectors and phones, it gains a huge real-world interaction dataset that could feed back into more capable agentic systems over time.