Hablla raises R$3.1M to scale generative AI conversational marketing in Brazil

Hablla’s raise is small in dollar terms, but it’s emblematic of where AI startup funding is actually flowing in late 2025: toward scrappy, revenue‑generating vertical applications rather than new foundation models. A Brazilian conversational marketing platform built on generative AI and revenue automation doesn’t try to compete with OpenAI or Google on core capabilities. Instead, it packages those capabilities into workflows that matter to local SMBs — customer acquisition, upsell, retention — in a language and regulatory context global tools often underserve.

From an ecosystem perspective, this is how AI diffusion deepens outside the U.S., China and Europe. Programs like Inova 3 and regional VCs such as Bossa Invest are backing companies that know the local sales channels, compliance quirks and integration needs of Latin American businesses. As these startups grow, they become important distribution and data partners for whichever model providers they standardize on. That dynamic doesn’t move the AGI finish line, but it does increase the commercial pressure on model labs to improve multilingual performance, reliability in noisy business environments, and tools for safe, auditable automation of revenue workflows.