Cisco report shows Brazil second worldwide in generative AI use

The Cisco–OECD survey data is a reminder that the center of gravity for AI usage is shifting toward large emerging economies, not just the U.S. and Europe. According to the report, India tops the charts for generative‑AI adoption, with Brazil in second place at 51.6% of respondents using gen‑AI tools, followed closely by Mexico and South Africa.([ecommercebrasil.com.br](https://www.ecommercebrasil.com.br/noticias/pesquisa-global-mostra-brasil-como-um-dos-lideres-em-adocao-de-ia-generativa)) That pattern suggests billions of real‑world interactions, prompts and edge cases are now being generated in markets where mobile usage, social media and entertainment behaviors look very different from Silicon Valley.

For the race to AGI, heavy adoption in Brazil and peer markets has two big implications. First, it broadens the data and feedback that frontier models receive—both directly and through fine‑tuning pipelines—helping them generalize across languages, cultural norms and economic contexts. Second, the same study warns that more than five hours of recreational screen time per day is correlated with lower well‑being, highlighting a fragility: as models become more engaging, they can also amplify digital‑addiction and mental‑health risks at population scale.([ecommercebrasil.com.br](https://www.ecommercebrasil.com.br/noticias/pesquisa-global-mostra-brasil-como-um-dos-lideres-em-adocao-de-ia-generativa)) That tension between capability and well‑being will become sharper as richer multimodal agents roll out in messaging apps, games and commerce platforms across Latin America and beyond.