Amazon Alexa+ adds Expedia, Square, Yelp and Angi integrations

Alexa+ picking up direct integrations with Angi, Expedia, Square and Yelp is a small but telling move in how agentic AI is being productized. Amazon is quietly turning Alexa+ from a chatty assistant into a transactional platform that can actually execute multi-step tasks across verticals—travel, local services, and payments—without users touching a screen. That’s what real-world AI agents look like at scale: they sit on top of a web of APIs and handle orchestration for you.

Strategically, this keeps Amazon in the race to own the “AI front door” for the home. Google has Gemini woven into Android and Search; Apple has its device stack; OpenAI is pushing assistants into work. Alexa+ is Amazon’s bid to remain the default layer between users and third‑party services, which also gives it rich behavioral data to improve models and ranking over time. The new partners are also a signal to the broader ecosystem: if you run a vertical service, you’ll increasingly need a coherent AI-agent strategy, not just a web or mobile UX.

For the race to AGI, these integrations don’t move the frontier of capability, but they accelerate deployment of agentic patterns in everyday life. That feedback loop—millions of users leaning on AI for real commerce—will shape how future, more general systems are trained and evaluated.