AI in companies: adoption is booming, but strategy is lagging

Summary

Ecuadorian outlet KCH Comunicación reports that nearly half of companies globally now run at least one generative AI project—large enterprises often juggle half a dozen—yet only about 37% have a coherent AI strategy. The piece argues that many organizations are experimenting tactically with chatbots, copilots and automation without tying them to clear business metrics or governance, effectively flipping the usual sequence of "strategy first, technology later." It highlights a skills gap: even AI specialists typically have less than three years of hands‑on GenAI experience, which helps explain why firms are still discovering best practices on the fly. The author warns that incumbents who treat AI as a side experiment risk being outpaced by leaner, AI‑native competitors that bake agents into core operations from day one, and calls for AI strategies to be integrated as deeply as past industrial and digital transformations.([kchcomunicacion.com](https://kchcomunicacion.com/2025/12/15/ia-en-empresas-adopcion-dispara-pero-hay-estrategia-real/))