OpenAI launches ChatGPT’s first integrated brand campaign in India

OpenAI has rolled out ChatGPT’s first nationwide omnichannel brand campaign in India, focusing on voice‑first, regional‑language interactions across TV, OTT, print, digital and out‑of‑home channels. The effort supports recent India‑centric launches like Study Mode, the low‑cost ChatGPT Go plan and the IndQA benchmark, and aims to position ChatGPT as a natural, culturally aware assistant in seven Indian languages.