AI-generated fake reviews raise new concerns about trust in online car shopping

An investigation by The Drive highlights how suspiciously polished, template-like reviews on a Ford dealership’s CarGurus page appear to be AI-generated, underscoring how generative tools are being used to manipulate dealership reputations. The piece warns that the growing market for AI-assisted ‘reputation management’ further erodes trust in online reviews, making it harder for consumers to distinguish authentic feedback from automated slop.