AI tools help drive record $11.8 billion in U.S. Black Friday online spending

Summary

Adobe Analytics reported that U.S. consumers spent a record $11.8 billion online on Black Friday, with AI-powered shopping tools such as personalized recommendations, dynamic pricing and automated customer service playing a key role in boosting sales. The surge underscores how retailers are leaning on AI to optimize promotions and conversions during peak shopping periods, raising the competitive bar for ecommerce platforms and AI providers alike.