Havas unveils AVA LLM portal to standardize agency‑wide AI use

AVA is Havas’ attempt to turn a sprawling global agency network into a disciplined, AI‑literate organization. Rather than letting every team pick its own tools, AVA centralizes access to GPT‑5, Claude, Gemini and others behind a governed portal, with enterprise security and compliance baked in. That matters because one of the biggest bottlenecks to meaningful AI adoption in large organizations isn’t model quality, it’s governance, training and workflow integration.

From an AGI perspective, this is a microcosm of what many enterprises will try to do: treat foundation models as interchangeable engines behind a consistent ‘AI operating system’ for work. The winner‑take‑most dynamic may shift away from any single model provider toward whoever controls the orchestration layer that decides which model to call for which task, under what policies.

The move also hints at how creative industries will adapt as models approach general intelligence in language and media. Havas is explicitly pitching AVA as human‑led — a way to amplify, not replace, creative judgment. Whether that distinction holds as models become more capable is an open question, but agencies that can productize AI as a standard part of their process, rather than a bolt‑on experiment, will likely capture more value from frontier capabilities sooner.