Dollar Shave Club’s first AI-generated ad makes generative tech the punchline

Summary

Dollar Shave Club released a 60‑second spot titled "We Put Our Money Where It Matters" that uses generative AI to animate over-the-top visuals—like a skyscraper-shaped razor and a gorilla shaving—while mocking a fictional rival CEO who wants to replace staff with AI instead of cutting corporate perks. The campaign reflects how brands are experimenting with AI-heavy creative even as other marketers face backlash and pull AI-driven ads, testing how far consumers will accept synthetic content in advertising.