Eurostat data show 22.5% of Bulgarians used generative AI in 2025

Summary

New Eurostat figures reported by The Sofia Globe reveal that about 22.5% of Bulgarians aged 16–74 used generative AI tools in 2025, placing the country in the mid-range of EU adoption. The data are part of a broader EU-wide survey on digitalisation, which tracks how often citizens rely on tools like chatbots, image generators and code assistants for work and personal tasks. While the piece doesn’t break out model preferences, it notes that usage skews toward younger users, echoing pan-European patterns where Gen Z and young professionals are the most active experimenters. For policymakers, the numbers provide an early baseline to measure the impact of EU-level rules such as the AI Act and of national digital-skills initiatives. For AI vendors, Bulgaria’s relatively high penetration for a smaller market suggests there is real grassroots traction beyond the usual big-economy focus on Germany, France and the UK.