Arca Continental expands TUALI app with generative AI to digitize Peruvian bodegas

Summary

Coca‑Cola bottler Arca Continental has rolled out an enhanced version of its TUALI B2B app in Peru that now uses generative AI to anticipate store orders, recommend promotions and streamline daily operations for small neighborhood shops. The move deepens the company’s digital strategy in Latin America, building on earlier TUALI deployments and using AI to boost efficiency, loyalty and sales in the traditional retail channel.([corresponsables.com](https://www.corresponsables.com/per/actualidad/arca-continental-impulsa-la-digitalizacion-de-las-bodegas-peruanas-con-tuali-una-app-con-ia-generativa/))