Enthusiasm for OpenAI’s Sora fades after early creative burst
Summary
A Bloomberg Tech In Depth newsletter reports that user and creator excitement around OpenAI’s Sora video generator has cooled after an initial wave of viral clips, with production workflows and licensing uncertainties limiting mainstream adoption. The piece notes that while Sora remains powerful for certain studios and advertisers, sustaining engagement will require clearer business models, safeguards and integration into everyday creative tools. ([bloomberg.com](https://www.bloomberg.com/news/newsletters/2025-12-05/enthusiasm-for-openai-s-sora-fades-after-initial-creative-burst))
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