Cristiano Ronaldo invests in Perplexity AI and launches branded ‘Ronaldo hub’ on the AI search platform

Summary

Football star Cristiano Ronaldo has taken an equity stake in US AI search startup Perplexity AI and signed a global sponsorship and content partnership that includes a dedicated "Ronaldo hub" experience on Perplexity’s service. While financial terms of the deal are undisclosed, the move ties one of the world’s most-followed athletes to a $20-billion-valued AI search challenger to Google, giving Perplexity a powerful consumer marketing boost and highlighting how high-profile celebrities are increasingly investing in and co-branding with leading AI platforms.