Indonesia launches MaiA AI tourism platform for personalised itineraries and sustainable travel

Summary

Indonesia has introduced MaiA (Meticulous Artificial Intelligence of Indonesia), a nationwide AI platform designed to personalise tourism by generating custom itineraries, interactive maps and multilingual information for visitors. Officials say MaiA aims to spread tourist traffic beyond traditional hotspots, support sustainable choices such as eco‑friendly lodging and local artisans, and provide data that can guide infrastructure investment, enhancing both regional economic development and the country’s global tourism competitiveness.