The European Union's escalating antitrust investigations into Meta's integration of its AI services within WhatsApp signify a crucial turning point in how regulatory bodies are addressing competitive fairness in the AI landscape. This trend highlights a growing emphasis on preventing monopolistic behaviors that could stifle innovation and limit consumer choice, benefiting smaller AI providers while potentially disrupting established tech giants. As scrutiny tightens, companies must navigate an increasingly complex regulatory environment, shaping future AI deployment strategies.

An Italian commentary piece reports that the European Commission has launched a formal antitrust investigation into Meta over a new WhatsApp Business policy that bans third‑party AI providers from using the WhatsApp Business Solution when AI is the primary service, while Meta’s own ‘Meta AI’ assistant remains available. Regulators fear the policy could block rival AI assistants from reaching users across the European Economic Area via WhatsApp, potentially constituting an abuse of dominance; Italy is excluded from the EU probe due to a parallel case by its national competition authority.

The European Commission has opened a formal antitrust investigation into Meta’s new policy limiting how external AI providers can use the WhatsApp Business Solution, while Meta’s own assistant, Meta AI, retains access. Regulators are concerned the rules could block rivals such as OpenAI’s ChatGPT and Microsoft Copilot from reaching users via WhatsApp, potentially abusing Meta’s dominant position in messaging and shaping competition in the fast‑growing AI assistant market.
The European Commission is preparing a new antitrust investigation into Meta over how it embedded its Meta AI chatbot and assistant into WhatsApp across European markets. Regulators will assess whether this integration and any related blocking of rival chatbots breaches EU competition rules, adding to an Italian antitrust probe already examining Meta’s conduct around AI in WhatsApp.